This poster is from the film 'the damned united' it is about a period of time when Brian Clough was in charge/ was manager of leeds united football club.
The poster shows a dark figure in the centre of the poster with his back to the viewer. This shows that he is looking at the players (we know this as it is a football based film and also they have football attire on). the players are in a light grey colour and this shows the contrast between managers and players and also the main character in the film. this contrast in colour shows the audience that the manager (Brian clough) will be the main person and who the film will be solely based on.
The font 'the damned united' has been placed over the dark figure to emphasise and ensure that the name of the film stands out to the audience. the tag line 'they love me for what i'm not....they hate me for who i am...' suggest that there will be some sort of struggle with everyone agreeing with the methods and choices the main character proceeds in doing. These tag lines also draw the audience in by making them want to watch the film and understand more of what these mean.
I could use the idea of a tag line in my poster as i feel this would add to the meaning of the poster and the film. this will make the audience know more of the film without actually seeing it. i could also use the idea of a black and white poster.
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